Zong Pakistan Careers – Assistant Manager Marketing Research & Analysis | Commercial Planning & BS Central


Job Title: Assistant Manager Marketing Research & Analysis

Department: Commercial Planning & BS Central

Reporting to: Regional Manager Marketing

Location: Lahore

Job Purpose:

  • To assist the process of analysis and research with regards to consumer segments. Will also assist in overall marketing operations and Network side of the region

Job Responsibilities:

  • Responsible to design implementation plan for nationwide segments and design local segment strategy and plan, ensuring right product offering to the right segment of subscribers via right channel, ensuring successful segment development in region
  • Planning of Network Coverage keeping in view gaps in coverage and future requirements with reference to addressable population and target market.
  • Coordination with relevant Regional Engineering team for Network Capacity planning and Geo Marketing teams for timely data sharing and analysis.
  • Keeping track of the existing and future roll out plans; prepare updated reports for management.
  • Tracking of Cell Site revenue and profitability enhancement actions.
  • Interaction with sales team on day to day requirements and complaints w.r.t network.
  • Performing analysis on Commercial and Technical KPIs across network to periodically highlight growth challenges.
  • Closely monitor New Physical Sites (recently rolled out) for healthy network availability and revenue growth, timely identification of challenges w.r.t. network.
  • Periodic and regular analysis to ensure healthy presence of sales channel and supporting visibility.
  • Close monitoring of OMO network foot-print, planning and new roll out.
  • Regional technical Dashboard preparation with regular updates.
  • Leading and monitoring trade visibility drives.
  • Monthly channel relevant tagging and updates as per relevant changes (new sites, new franchises, grids etc.)

Eligibility Criteria (Education, Knowledge, Experience and Skills):


  • Bachelors/ Masters degree in Marketing or Business Management

Work Experience:

  • At least 3-4 years of relevant work experience.

Skills – Job Generic:

  • Teamwork
  • Strong Communication
  • Adept Analytical skills
  • MS Excel and Power point

Skills – Job Specific:

  • Knowledge of ATL, BTL, digital and social media.
  • Knowledge of Product Life Cycle & associated concepts and creative concepts execution.
  • Knowledge of Business Intelligence & effective utilization of information in a meaningful, yield-able manner.
  • Project Management skills
  • SQL, BI Platforms, Reporting & Analysis

Job Details:

Company: Zong

Job Type: Full Time

Job Location: Lahore, Punjab, Pakistan

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